Do olhar para a cidade e dos conceitos de design biofílico: o que as imagens técnicas dos condomínios horizontais residenciais comunicam

Abstract

This dissertation investigates the presence of biophilic design in the technical images comprising digital advertising brochures for gated residential condominiums in Feira de Santana, Bahia, Brazil. The main objective is to understand the role of biophilic design in these images, connecting it to the historical context of urban abandonment, of which gated communities are one element. The methodology follows a qualitative approach, using documentary analysis and case study. The findings indicate that although biophilic design is present in the analyzed images, its representation varies in prominence, not always occupying a central role in the visual discourse of the advertising materials. The study contributes to discussions on how biophilic design mediates urban segregation in Brazilian real estate advertising.